Chapter 14 Email Correspondence - Veronica and Jude on Delivery
Email correspondence between Veronica Cochran and Jude Tilde
Subject: Delivery of first draft
Hi Jude,
(How often do people start emails to you “Hey Jude,” and—follow up question—on a scale of Norwegian Wood to Helter Skelter, how riled up does this make you?)
I’m attaching the receipt for the laptop and chair, but to take the sting off, I’m also attaching my first draft of a slide deck for the PixelPerfect platform.
Feel free to give me any direction here; I’m not delicate about feedback and want this to be exactly what you want.
There are several potential elevator pitches in here, but I’ll say my favorite right now is option 1: “PixelPerfect takes your app idea from napkin doodle to app store glory—no coding degree required. If you can drag and drop, you can launch your dream app.”
I also have some taglines here, let me know if there is one that jumps out to you more, and we can start to build that into our graphics.
Apps that work as good as they look.
Apps so good, your mom will brag about them.
Flawless design. Effortless launch.
Because your idea deserves a glow-up.
Hope you’re having a good week so far! It took me forever to get my new chair put together, but it was worth it. I may never leave my desk.
Talk soon,
Veronica
Hi Veronica,
These slides are great and you’re unbelievably fast. I’ll go through them with the team today and send you any thoughts we have by tomorrow evening. I agree about the elevator pitch and will poll the team for their favorite tagline.
I got the receipts, thank you for sending them along. Question: Does the chair fly? Does it do your laundry? Does it rock you to sleep? Good lord.
The “Hey Jude” thing is pretty ubiquitous in every aspect of my life, sort of like when someone says they like narwhals and then every gift they’re given for eternity is something narwhal themed.
I think I’d probably love the song if I didn’t have to smile politely while getting serenaded with it in every situation, from first dates to checking in at hotels.
The week has been good. We had a family dinner over the weekend, and it was fun to see everyone.
My nieces are hilarious—they’re three and five, and I swear they say the funniest shit.
The youngest told her mother, “Mommy, your singing hurts my ears, but I still love you.” The oldest informed us all that she couldn’t eat her broccoli because it made her feelings itchy.
Jason is doing great, which is always a relief. He hasn’t had a seizure in over a week, so we’re hopeful that whatever is going on there is resolving. Doctors think there’s a chance he could make a full recovery.
Other than that, we’re just testing the tech out for various bugs and snags. With your help, we’re actually ahead of schedule for the launch, which is incredible.
How was your weekend?
-J
Jude,
Yes, the chair is incredible. Not only does it fetch me my slippers in the morning, it also makes the best pebble ice for my water, sings an impressive cover of “More Than A Feeling,” and peels tangerines.
My weekend was solid. I, too, spent it with small humans—my nieces are 6 months and 3.
5—along with my parents at my sister’s place.
I honestly cannot wait for the comedy gold that will come out of these kids.
Right now, the best thing my niece Dani has said is that when she grows up, she wants to be a unicorn or a garbage truck.
My brother-in-law does something vague and important with finance, like “senior vice president of strategic capital optimization and liquidity synergy enhancement” or some other random collection of words.
I’m sure he’s explained his job a dozen times to me but after the first four words in his title, I inevitably zone out.
Anyway, point being, they have a great house right on the lake.
It’s less fun in January than July, but the view is great anytime.
I take it from your email that you don’t have any kids? I realize I know more about your brother than I do about you.
I’m glad the slides look good on first glimpse. Send the notes over anytime, no rush.
-V
Veronica,
I’ve attached the team’s notes here. You’ll see they’re very minor; we all love the colors and the flow of the pitch.
Let’s set up a meeting sometime next month to go through it with the team?
February is busy for us with a flurry of investor meetings, but March should be good.
Let me know what works for you, and of course, we’ll extend the monthly retainer if that’s okay with you?
You’re right—I don’t have any kids. I am divorced—my ex-wife and I were together in college and got married after, but split up amicably after two years—so I’m currently the bachelor of the family, which essentially means that my mother, sister, and sister-in-law are constantly trying to set me up on blind dates.
What about you? I’m sure HR would have a field day with me asking this at all, so feel free to ignore.
-Jude
Hi,
Do you have a personal email? I don’t want to get you into trouble with HR, but I’m also enjoying chatting with you.
-V
Yes, I feel the same. judetilde@.
-J