City of Sin - Chapter 57
Mason
My phone buzzed in my pocket. I quickly pulled it out and looked down at the screen. I had been hoping it would be Bee, but it was James. I swiped my finger across the screen. "Hey, man."
"Tell me you saw that broadcast?"
"What broadcast?"
"The one where the weather girl predicted penis sizes and then fucked some guy during the weather report."
I laughed. "What is that, some weird porno that you and Penny are into? Sounds weird."
"Just turn on the news, Mason."
I grabbed the remote and turned on the T.V. Owen Harris was reporting about some scandal. In the corner of the screen was an image of a blurred out couple in front of a Doppler map of Miami. "What the hell?"
"Sword Body Wash was sponsoring the segment, Layla's Predictions. Their marketing rep upped the stakes without their permission. They had her having sex live during the news segment. Sword Body Wash is in deep shit."
I laughed. "That's hilarious." As soon as I said it, I realized what this meant. Bee had said that Kruger was currently working on a body wash account. And in her notebook she had mentioned Jenkins' pitch...measuring penis sizes. "Wait, was the marketing rep from Kruger?"
"Bingo. Which means they need someone to help them clean up this mess. They need you."
I thought about Bee. "But what about Kruger?"
James laughed. "No one's going to want to hire them again. I'm friends with a guy on their board. Their investors bailed. They're going to go under, Mason. They'll be bankrupt in a matter of days. I'm sure I can get the rest of their client list. This is what you've been waiting for."
Bee was going to lose her job. I couldn't swoop in and steal all her company's clients. I stared at the T.V. "I don't know, James."
"This is a huge break. Why don't you sound excited?"
"Bee works for Kruger."
"Oh. Shit." James cleared his throat. "Mason you can't tell anyone about this, especially Bee. The company hasn't announced what's going on yet. If anyone from Kruger finds out it could lead to insider trading. My friend on the board would go to..."
"I won't tell anyone."
James sighed. "I'm sorry. I only told you because I knew you didn't have stock in Kruger. I had no idea that Bee worked there. I guess that's a conflict of interest for you?"
I stared at the screen. James had just handed me the biggest opportunity of my life. But it meant keeping a secret from Bee. She trusted me. I didn't want to mess up what we had. "What am I supposed to do?"
"This is your dream. These clients are basically being handed to you on a silver platter. You have to do this."
"Fuck." I put my elbows on my knees.
"Just hire her when you start your own agency. She doesn't have to be out of work for long."
"That's a lawsuit waiting to happen. Hiring my girlfriend to work beneath me? Jesus."
James laughed. "Wait. Girlfriend?"
I ran my hand down my face. "I don't know. I think so?"
James whistled. "Well, as your girlfriend, I think she'd want you to do this. Although you can't actually ask her because..."
"Yeah, I got it. Insider trading. You really think she'll understand after it's over?"
"Kruger is already dissolving. There's nothing that you can do to fix that. You don't even work for them."
"That doesn't really answer my question. What would Penny do if you two were in this situation?"
James laughed. "I tell Penny everything, so..."
"Not helping."
He sighed. "When we were first dating and I didn't have her trust yet? She probably would have done something stupid and rash."
"I can't fuck this up. I'm crazy about her. When we first met she was ready to move out of the city." The tightness in my chest returned. Maybe I was having heart problems. "She can't leave."
"If she loves you, she'll understand."
"I don't know if she loves me."
"Well, like I said the other day, you can convince anyone to do anything. The contact info for Sword Body Wash is on that list I already gave you. It's up to you. But you have to decide soon. Someone else is going to swoop in if you don't."
"Yeah." I stood up. This was what I always wanted. And if Bee did love me and if we became a permanent thing, I'd need to provide for her. Just the thought of finality in that made my stomach turn. Was I even ready to settle down? Would I ever be? "Thanks, James. I'm going to call them now."
"Good luck. Tell me how it goes."
"Mhm. Later." I hung up the phone and walked toward my office.
Matt had told me I could use Bee to get new clients.
I hadn't done that. I hadn't done anything bad.
She'd know about Kruger dissolving in a few days anyway.
It would be fine. She'd understand. I grabbed the envelope James had given me and unfolded the piece of paper inside.
It was alphabetical by company name. James was ridiculously organized.
Sword Body Wash was near the bottom. The chief marketing officer was John Landry.
I typed in the number before I could change my mind.
This is what I had always wanted. My own ad agency.
If I landed this account, I could shove it in my dad's face.
I had been unfocused the past few weeks.
I had pushed my ambition aside for a good lay.
That wasn't me. I was going to get this account.
And every other account that Kruger had. I pressed the call button.
After a few rings someone on the other end answered. "John Landry, Sword Body Wash."
"Hi, John. This is Mason Caldwell. I heard you were in need of a new advertising agency."
John laughed. "Obviously. This is a fucking nightmare."
"You could definitely use a PR fix."
"Any ideas about that?"
"Well, my firm could help you through it. I have several years of experience cleaning up messes that other ad agencies have made for brands. And if you wanted to sit down and..."
"Look, you're not the first call we've gotten. And you won't be the last. If you have an idea, pitch it to me. I'm just going to go with the best one."
I hadn't prepared anything. So I just said the first thing that came to my mind. "I think you should go back to your roots."
"Our roots?"
"Your brand thrived with guerilla style campaigns.
And I know you're trying to grow your brand here in New York, which is where we're located.
How about you do something here to get everyone's mind off what just happened in Miami.
Even make it seem like it just happened because your body wash is just that good, like you didn't put advertising dollars in it. "
"Like what?"
"The Knicks cheerleaders perform in Central Park before games to sell tickets.
Let's team up with them. We can have an actor spray himself with body spray and have the cheerleaders chase him through Central Park.
The new slogan can be...we can't control what happens when women are around Sword.
It takes care of the Layla's Prediction fiasco too.
Don't take the blame. Blame the awesome product. "
"Interesting spin."
"It heightens the brand. We can't hide from what happen. We have to own it. And get the buzz on something else as soon as possible."
There was silence on the other line. "What agency do you work for again?"
"We're actually new. So you'll have our undivided attention."
"I like what I've heard. We're expecting a few other calls, but how hard would it be to set this up with the cheerleaders?"
"I know a few of them. All I need is the go ahead and I'll make the calls."
"I'll be in touch, Mason." John hung up the phone.
I pulled the phone away from my ear. I was pretty sure I had him.
I tried to think of who I knew on the Knicks squad.
At least a third of them probably. I had even introduced a few of them to my other business.
I'd call the girl that I ran into at the club the other day first. She was an ex Knicks cheerleader, and I knew she still had a pull with a bunch of the women on the squad.
She owed me, so she'd be the perfect person to convince them to do it.
This was such a great idea. It would definitely work.
I heard a knock on the front door. That must be Bee.
"Oh fuck." I stared down at the phone in my hand.
I had just told John the first thing that had popped into my head.
But it wasn't my idea. I had read it in Bee's notebook.
I had stolen her fucking idea. "Shit." I slammed my phone down on my desk.
She would have understood me stealing Kruger's clients.
Hell, she probably would have been thrilled that I'd screwed over her boss.
But she wasn't going to understand this. What the hell had I just done?